Ad Campaigns
PayPal India launches ‘Ab Diwali 365 days wali’ consumer campaign
MUMBAI: PayPal India, today, launched its second marketing campaign themed – ‘Ab Diwali 365 days wali’. The campaign is built on the core consumer insight that festivities and shopping doesn’t need to have a season. It aligns with PayPal’s focus on becoming an everyday part of a consumer’s life. The digital-led campaign will run across platforms targeting global Indians.
Diwali traditionally marks the start of all good things and the core idea of this campaign is to have the celebrations continue through the year with PayPal. With the “Ab Diwali 365 days wali” campaign, PayPal wishes to establish how consumers can enjoy the festive benefits through the year.
With 8 contextual videos across food, fashion, travel, entertainment and health, the campaign banks on influencers across these verticals in slick bumper ads and 30-seconder formats.
For the first time, PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty. The creative duties for the campaign are being managed by Tonic Worldwide.
Consumers using PayPal for their Diwali purchases across food, travel, entertainment, health and fashion merchants will be able to avail the benefits of their purchases through the year.
PayPal launched domestic operations in 2018 and has taken a sector-driven approach to drive customer adoption.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
