Ad Campaigns
Payback launches offers for Raksha Bandhan
MUMBAI: Payback, Indian multi-brand rewards program, has enabled its members to make it special for their loved ones in the form of offers during Rakhi by redeeming points.
Payback points collectors get access to the largest rewards catalogue offering an impressive collection of gift hampers for upcoming occasion and shop for free through redeeming or using points at the Payback rewards catalogue on the website and app.
Rewards catalogue offers variety of hamper options including sweets, chocolates, dry fruits, cakes, combos in addition to a wide range of products from categories like apparels, travel, gadgets to appliances and more.
Furthermore, Payback this year sweetens celebrations with the first anniversary sale of its popular instant voucher platform VoucherWorld, where Payback Members can get exciting offers with up to 50 per cent extra on vouchers of leading brands like Myntra, Woodland, Levi’s, Shoppers Stop and more. Members can also earn and redeem points on all their purchases.
Payback is running a special shoppers’ contest, where every week one lucky winner wins 25,000 bonus points and by month-end, lucky winner wins 1 lakh bonus Payback points basis their shopping this August month.
Payback members can also enjoy double savings this festive month when they shop for top and most popular brands available across 70+ online sites such as Amazon, Flipkart, Myntra, Paytm Mall by earning new rewards points on the entire shopping over and above the online discounts available when they shop via website or app.
Sharing the excitement, Payback India CMO Ramakant Khandelwal says, “Raksha Bandhan is a beautiful festival of love and bonding and we have brought innumerable offerings for Payback Members to enrich their joy & happiness. At Payback , we believe in making peoples’ life more rewarding and always encourage members to accumulate points, so they can use them during such special occasions to make shopping with Payback partners worthwhile. Through our wide network of partners and platforms, we make sure our millions of members get access to best of deals & offers and enjoy a delightful shopping experience.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
