MAM
Pay10 launches ‘Pay10 World’ for cross-border payments in India
New platform and “No Borders. Just Business.” campaign aim to simplify global trade for Indian businesses.
MUMBAI: Pay10 has just torn down the borders at least when it comes to moving money. The fintech company has announced the launch of ‘Pay10 World’ in India, a unified platform designed to make cross-border transactions smoother and more efficient for Indian businesses looking to expand globally. The move is backed by a lively new campaign titled “No Borders. Just Business.”
The launch comes after Pay10 received full authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework. This allows the company to offer compliant services for both export and import payment flows.
‘Pay10 World’ enables businesses to accept international payments in multiple currencies while receiving settlements directly in Indian rupees. The platform integrates global payment methods with India’s real-time payments ecosystem and includes built-in compliance tools such as automated FIRA generation, helping streamline operations significantly.
The “No Borders. Just Business.” campaign uses humour-driven storytelling across three films to highlight common pain points faced by exporters — from delays to complex verification processes while positioning Pay10 World as a seamless alternative.
Beyond exports, the platform also supports cross-border imports, allowing Indian businesses to make global purchases in INR while handling compliant settlements to international merchants in their local currencies. This is expected to bring greater predictability and scalability to cross-border commerce.
Pay10 founder & chairman Prabhpreet Singh Gill (Harry Gill) said the platform represents the future of payments infrastructure. “With Pay10 World, we are building future-ready systems that connect markets seamlessly and enable fair, open access to global commerce,” he noted.
Pay10 India CEO Atul Mehta added that the focus is on delivering greater predictability and control. “As more Indian businesses expand globally, our aim is to make cross-border transactions more reliable and easier to manage,” he said.
In a world where borders often slow down business, Pay10 World is stepping in with a simple promise, keep the trade flowing, leave the complications behind. For Indian exporters and importers, the future of global payments just got a lot less complicated.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
