MAM
Pay10 launches ‘Pay10 World’ for cross-border payments in India
New platform and “No Borders. Just Business.” campaign aim to simplify global trade for Indian businesses.
MUMBAI: Pay10 has just torn down the borders at least when it comes to moving money. The fintech company has announced the launch of ‘Pay10 World’ in India, a unified platform designed to make cross-border transactions smoother and more efficient for Indian businesses looking to expand globally. The move is backed by a lively new campaign titled “No Borders. Just Business.”
The launch comes after Pay10 received full authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework. This allows the company to offer compliant services for both export and import payment flows.
‘Pay10 World’ enables businesses to accept international payments in multiple currencies while receiving settlements directly in Indian rupees. The platform integrates global payment methods with India’s real-time payments ecosystem and includes built-in compliance tools such as automated FIRA generation, helping streamline operations significantly.
The “No Borders. Just Business.” campaign uses humour-driven storytelling across three films to highlight common pain points faced by exporters — from delays to complex verification processes while positioning Pay10 World as a seamless alternative.
Beyond exports, the platform also supports cross-border imports, allowing Indian businesses to make global purchases in INR while handling compliant settlements to international merchants in their local currencies. This is expected to bring greater predictability and scalability to cross-border commerce.
Pay10 founder & chairman Prabhpreet Singh Gill (Harry Gill) said the platform represents the future of payments infrastructure. “With Pay10 World, we are building future-ready systems that connect markets seamlessly and enable fair, open access to global commerce,” he noted.
Pay10 India CEO Atul Mehta added that the focus is on delivering greater predictability and control. “As more Indian businesses expand globally, our aim is to make cross-border transactions more reliable and easier to manage,” he said.
In a world where borders often slow down business, Pay10 World is stepping in with a simple promise, keep the trade flowing, leave the complications behind. For Indian exporters and importers, the future of global payments just got a lot less complicated.
