Brands
Pavangati Agro appoints Branquila as brand agency for Auric Mills
Branquila to steer brand communications as the wellness food company scales
JAIPUR: Auric Mills is getting a fresh brand brew. Pavangati Agro has appointed Branquila Brand Ventures as the brand agency for its flagship wellness food and beverage brand, Auric Mills.
Effective immediately, Branquila will take charge of the brand’s communications across public relations, social media, creative strategy, and trade and industry representation.
The appointment comes as Pavangati Agro enters what it describes as a scale-up phase, with the company looking to sharpen Auric Mills’ positioning and expand its presence across platforms and markets.
“We are entering the scale-up phase and need a brand partner that not only understands the brand and the environment it operates in, but is also creative in its approach to build a sharper positioning across platforms. We’re excited to have Branquila on board to lead us in this exciting journey ahead,” said Pavangati Agro co-founder and CEO Neeraj Periwal.
For Branquila, the mandate extends beyond conventional brand communication. The agency will work with Auric Mills across consumer-facing channels as well as trade and industry stakeholders, with an ambition to support the brand’s wider business expansion.
“Auric Mills already has what most brands spend years to build: a unique product, manufacturing craft, and founders with the vision to scale it across India and other parts of the world,” said Branquila Brand Ventures founder and CEO Sandeep Dahiya.
“We’re happy to collaborate with Neeraj and the team to not only make Auric Mills one of the most recognised brands in the D2C space, but also a business partner of choice across trade, retail and institutional channels,” he added.
The partnership reflects Pavangati Agro’s broader push to build Auric Mills as a recognisable player in India’s growing direct-to-consumer wellness food and beverage market. With Branquila handling the integrated communications mandate, the brand will look to turn its product proposition into a stronger identity across consumers, retailers and industry partners.
For Auric Mills, the next phase is therefore about more than scaling products. It is about building a brand that can travel from the D2C shelf to wider retail and institutional markets.
