Ad Campaigns
Pathkind Labs releases digital film – ‘Hum Fark Nahi Karte’
Mumbai: Pathkind Labs, a renowned name in the world of diagnostics, has released a digital film that is a part of the brand’s long-standing campaign, ‘Hum Fark Nahi Karte’. The campaign has been conceptualised and executed by Social Panga, the integrated creative and digital marketing agency.
The series propagates bringing about equality and changing mindsets while raising voices against social stigmas, taboos, and other aspects of discrimination. The latest in the series drives the narrative towards the plight of North-east Indians prone to varying facets of discrimination stemming from racial and cultural biases.
The film encircles the prejudice faced by Emmanuel who hails from Mizoram and has travelled to the northern region of the nation to make his career in the diagnostic industry as a phlebotomist. Being an open letter to the unfairness with which north-eastern Indians are treated in their own country, the film banks on humane qualities like friendship, kindness, forgiveness, and others that enable one to transcend bigotry and step into a future that is equal.
Speaking of the perspective-defining approach, Pathkind Diagnostics Pvt Ltd MD and CEO Sanjeev Vashishta stated, “We at Pathkind are of the firm conviction that discrimination of any sort, whether it is on account of colour, religion, creed, caste, or gender of the people should be stemmed forthwith. We are a company of people who believe in the doctrine of ‘One country – One people. What makes our country so fascinating is its vibrant and kaleidoscopic culture which binds us all to bring out “Unity in Diversity”. To uphold our belief, we offer all our team members equal opportunity to grow and shine in their respective domains”.
Social Panga co-founder Himanshu Arora – the brand’s digital marketing agency, said, “It gives us immense pleasure to be associated with Pathkind Labs for such endeavors not only to bring about societal change but also constitute a powerful voice that shall keep echoing in the times yet to come. While the film focuses on one set of communities facing discrimination, our digital outreach for this film, transcended into sensitising people about larger cultural discrimination that’s rampant in our country while staying focused on spreading the message of access to good healthcare for all”.
The film will be promoted across all digital channels of Pathkind Labs and its partner networks.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
