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Patanjali most advertised brand on television in week 33
BENGALURU: Baba Ramdev’s Patanajali Ayurved Limited has generally been among the top 10 television advertisers according to Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals during the first 33 weeks of 2017. It’s brand of products were the most advertised brands on television in week 33 (Saturday, 12 August 2017 to Friday, 18 August 2017) of 2013 as per Top 10 Brands *Across Genre: All India (U+R) : 2+ Individuals. The Patanjali range of products were present on television 13,626 times (insertions) in week 33 of 2017.
It must be noted that FMCG giant Hindustan Unilever Limited (HUL) is by far the biggest advertiser on television in India– period. Its television ad insertions far exceed ad insertions by any other company. Four of its brands were present in BARC’s weekly list of top 10 most advertised brands in week 33 with combined ad insertions of 37,846.
HUL’s beauty care brand Dove’s Dove Cream Bathing Bar was the second most advertised brand on television in week 33 with 10,324 insertions, followed by GlaxoSmithKline’s malted milk drink brand Horlicks with 10,248 insertions at third place. HUL’s toiletry and personal care brand Lux’s Lux Toilet Soap was the fourth most advertised brand in week 33 with 9,569 insertions followed by another HUL brand – toothpaste brand Closeup Ever Fresh with 9,431 insertions at fifth place.
Bharti Airtel has been pushing its Airtel Postpoid Promise a lot over the few weeks on television. This Airtel product had the second highest insertions in the previous week (week 32) – 11,364 insertions. In week 33, Airtel Postpoid Promise was the sixth most advertised product with 9,187 followed by a product from banking and financial services – the Axis Bank Credit/Debit Card with 8,993 ad insertions at seventh place.
HUL’s detergent brand Surf Excel Easy Wash was the eight most advertised brand in on television week 33 of 2017 with 8,522 insertions followed by television DTH brand Videocon D2h with 8,146 insertions. Reckitt Benckiser’s toilet cleaner brand Harpic 10X completed the list of top 10 brands on television with 8,092 insertions.
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MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
