Ad Campaigns
Patanjali Ayurved apologises to SC over misleading ads
MUMBAI: So, finally, India’s leading Ayurveda flagbearer has Patanjali Ayurved has bent its knees. The firm has issued an “unqualified apology” to India’s supreme court about its stance of issuing misleading advertisements and criticism modern medicines. It has assured the court that it will put a full stop to issuing such ads.
The apex court had on 19 March ordered the Swami Ramdevi Acharya Balkrishna owned Patanjali Ayurved to appear before it to clarify the failure to respond to the contempt notice, and misleading advertisements about medicinal cures.
The supreme court had earlier reprimanded the company from issuing false ads and the counsel for the company had on 21 November 2023 assured it that “henceforth there shall not be any violation of any law(s), especially relating to advertising or branding of products manufactured and marketed by it and, further, that no casual statements claiming medicinal efficacy or against any system of medicine will be released to the media in any form.”
But Patanjali Ayurved had continued to do so unafraid which led to the court rapping it hard on its knuckles on 27 February banning it from issuing ads for medicines with misleading claims. It had also slapped the central government on its wrists for “sitting with eyes closed” while the entire country was “taken for a ride.”
The apex court had issued contempt of court notices against both Swami Ramdev and Acharya Balkrishna citing flouting of previous court orders by continuing to peddle misleading claims.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
