MAM
Parx wins the ‘Best Use of Social media in Marketing Award’
MUMBAI: Casual lifestyle apparel brand Parx has bagged the title of ‘Best Use of Social media in Marketing Award’, at the recently concluded Asia Retail Congress 2015.
The award was conferred to them in recognition of its innovative and engaging twitter content during the FIFA World Cup 2014. Asia Retail Congress 2015 is one of the most prestigious single most important global platform to promote world-class retail practices. The focus of award ceremony was to identify and recognize the retail excellences.
Parx’s ground breaking twitter based engagement and contest was divided in to three different phases, to sustain interest and ensure constant follower participation. One of the key objectives was to increase relevant follower base and give them an extra reason to stay awake to watch the match, and simultaneously contribute to the Parx led social media campaign.
Parx brand director Sharad Walia said, “Social Media is indeed a critical platform to directly engage with consumer, however the challenge is immense as every brand is trying their best to grab their attention. This award speaks highly about the team, who not only broke the competition clutter, but also succeeded to achieve the brand’s objective. It’s great to see Asia Retail Congress celebrate excellence in this area and I’m particularly elated to see our brand Parx achieve great success.”
Spanned over one month the insight based, yet creatively developed Soccer ka siddhu contest urged fans to move away from just commenting, and give commentary in the typical Siddhu style. In the exciting Semis ke Breakers contest, followers were encouraged to tweet breaking news from the semi-final matches. The final leg of the competition was named Soccer ka Mahabharat, wherein the participants had to name a star player resembling a prominent Mahabharat character. This innovative twitter competition not only held the attention of Parx followers, but helped the brand to increase its follower base by a whopping 35 per cent, just within a span of 30 days.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
