MAM
Parle emerges as India’s Most Chosen FMCG Brand: Kantar India
New Delhi: Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India.
The report ranks the ‘Most Chosen FMCG Brands’ based on the Consumer Reach Points (CRP’s), which consider the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year. Higher the CRPs, higher the opportunity for brand growth.
With a CRP score of 5715 (million), Parle holds the top spot for a record ninth year in a row, said Kantar India. It is followed by Amul, Britannia, Clinic Plus and Tata Consumer Products.
In a year dominated by health & hygiene, Dettol grew a whopping 48 per cent in CRP’s (923 Mn) and entered the top 25 brand list. Dettol was followed by Lifebuoy with a growth of 25 per cent CRP’s (1798 Mn), Vim at 21 per cent CRP’s (1454 Mn), Dabur at 14 per cent CRP’s (1458 Mn) and Britannia at 11 per cent CRP’s (4694 Mn).
The overall consumer reach points (CRP’s) have increased from 86 billion to 89 billion however, the rate of growth has plummeted down to four per cent, from eight per cent in 2019. COVID impacted the frequency of purchase as average trips made to purchase grocery reduced but more purchases per trip were recorded in 2020.A
According to the report, purchase frequency reduced by one per cent but spend per trip grew by five per cent, which led to lower number of brands (50 per cent) growing in terms of CRP as compared to 2019 (72 per cent). Growth in CRP is also directly proportional to the brand hierarchy in the ranking. Across the board, the percentage of brands growing fell by 22 per cent however brands in the top 50 only fell by 14 per cent (over 2019).
Penetration continues to remain the driving force. Low penetrated brands showcase a CRP growth of three per cent while high penetrated brands show a 4.5 per cent growth. At 88 per cent, Colgate (including all brands like Dental Cream, Cibaca, Active Salt, Gel etc) recorded the highest household penetration in 2020. The overall brand gains (in terms of penetration) are led by health and hygiene brands like Dettol (13.3 per cent), Lifebuoy (6.3 per cent), Savlon (5.4 per cent) and Harpic (4.3 per cent).
Worldpanel Division at Kantar, managing director- South Asia, K. Ramakrishnan said, the brand footprint is a great way of measuring and rewarding brands by the extent to which they are chosen by consumers. “Choice is a function of penetration and frequency. However, year after year, we find that brands grow a lot more on account of penetration gain than frequency gain. The biggest gainers in brand footprint 2020 were expectedly the hygiene brands. That said, the traditional leaders also held their positions by ensuring penetration growths even during the pandemic,” he added.
Brand Footprint Top 10 Most Chosen Brands of India in 2020:
|
2020 Rank |
2019 Rank |
Brand |
CRP (Mn) |
|---|---|---|---|
|
1 |
1 |
Parle Products |
5715 |
|
2 |
2 |
Amul |
5107 |
|
3 |
4 |
Britannia |
4694 |
|
4 |
3 |
Clinic Plus |
4171 |
|
5 |
6 |
Tata Consumer Products |
2391 |
|
6 |
5 |
Ghadi |
2195 |
|
7 |
8 |
Nandini |
2178 |
|
8 |
9 |
Colgate |
2069 |
|
9 |
7 |
Aavin |
1984 |
|
10 |
13 |
Lifebuoy |
1798 |
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
