Brands
Parle Biscuits names George Kovoor as chief executive officer
Former PepsiCo veteran takes charge as the biscuit maker eyes its next growth phase
MUMBAI: Parle Biscuits, the company behind popular brands including Parle-G, Monaco, Hide & Seek and Melody, has appointed George Kovoor as its chief executive officer, effective September 1, 2026.
Kovoor joins Parle Biscuits after a career spanning more than three decades at PepsiCo, where he held roles across consumer businesses and markets.
His experience covers a broad range of consumer-facing businesses, giving him a substantial track record in managing large operations, developing teams and navigating competitive markets.
The appointment comes as Parle Biscuits looks to build on its established portfolio while responding to changing consumer preferences and evolving market dynamics.
Ajay Chauhan, managing director, Parle Biscuits, said Kovoor’s experience in driving results, developing talent and managing complex markets would support the company’s next phase of growth.
The company said his appointment would help strengthen its capabilities while identifying new opportunities for sustainable growth.
Kovoor’s arrival also brings a fresh leadership perspective to one of India’s best-known biscuit makers, whose flagship Parle-G has built a particularly strong presence across the mass-market segment over the years.
With a combination of established brands and a veteran consumer-business executive at the helm, Parle Biscuits is now looking to turn its scale and brand equity into its next chapter of growth.
