Ad Campaigns
Parle Agro’s Frooti launches new campaign #FrootiYourWay
Mumbai: This summer, Parle Agro is leaving no stone unturned for the campaign of their iconic, refreshing mango drink, Frooti. They have onboarded brand ambassadors, Alia Bhatt and Ram Charan for their campaign. This summer, the excitement around Frooti is being taken a notch higher with three exciting brand films, each giving the message of #FrootiYourWay.
2023 summer’s Frooti campaign focuses on a variety of elements; be it styles, moods, occasions or reasons, to drink, enjoy and fall in love with Frooti.
Conceptualized by &Walsh, the first ad film shows Charan and Bhatt debating on whether Frooti must be sipped or gulped. Backing both and adding to the quirkiness, is Frooti’s entertaining and lively, surreal world of miniature characters chanting ‘Sip It’ and ‘Gulp It’. As both debate supported by their tiny friends, they finally realise it is fine to either sip it or gulp it, depending on your way to having fun and loving Frooti, with the catchy tagline ‘Sipitta, Drinkitta, Lovitta’. The ad showcases Frooti’s Rs 10 carton pack and PET bottle formats, where consumers can choose to sip or gulp the mango drink as they please.
In the other two ad films, the brand focuses on Frooti’s shared SKUs and party pack SKUs highlighting additional occasions and ways of enjoying Frooti. The share-pack TVC sees Bhatt and Charan in a dilemma about whether to share their Frooti with the miniature world friends or not. Since they have a 600 ml share-pack, sharing is entirely possible, but only if they want to, which they do eventually. The party pack TVC shows Charan and Bhatt having a party with Frooti with Charan summoning a 1.8 Litre pack. The drink is brought via an air balloon and mini friends to get the party started.
Commenting on the new campaign, Parle Agro joint managing director & CMO Nadia Chauhan said, “Frooti is not just a drink, in India, it is an emotion. It is part of an unending list of ways, reasons and occasions to drink the beloved mango drink. We are celebrating this love of consumers for Frooti with a massive summer campaign that showcases our various formats which enable people to have #FrootiYourWay. We are taking the message to each home across the country to let each consumer know there is no restriction when it comes to drinking their favourite mango drink.”
Parle Agro is driving high reach and visibility for the brand through a high-impact, multi-channel campaign across TV, OTT, Digital and Outdoor. Frooti TVCs will also be aired on national television during IPL 2023 through ad spots. An aggressive outdoor campaign is also live with large-format ads placed strategically in high traffic areas in key locations pan India. The brand films will be aired in multiple languages across national and regional channels.
There are several reasons and moments fans of Frooti drink their favourite mango drink. It can be to celebrate the last day of exams, enliven a large get-together with family and friends, or simply while relaxing at home on a lazy evening. Frooti never disappoints whether you want to have it all by yourself or are in the mood to share it with others or for a party.
Watch all three Frooti TVCs in the links below:
Sip vs Gulp –
Frooti Your Way –
Have a Frooti Party –
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
