Ad Campaigns
Parkmate launches digital campaign #Dutyisnotover
Mumbai: Smart parking solution start-up Parkmate, a trailblazing leader in the field of car parking management, is excited to announce the launch of its latest digital campaign, #Dutyisnotover, aimed at highlighting the importance of responsible citizenship and patriotism beyond the celebrated Independence Day. The campaign is being rolled out across Parkmate’s various social media platforms, bringing attention to the mishandling of Indian national flags after Independence Day celebrations.
The #Dutyisnotover campaign is more than just a hashtag—it’s a call to action and a reminder that genuine patriotism is a daily practice that goes beyond flag-waving on a single day. The campaign centers around a poignant video that underscores the significance of treating the national flag with respect and dignity, even after the fervor of Independence Day has subsided.
In the video, a scene unfolds with an Indian national flag lying on the ground, evoking a sense of disheartening neglect. However, a Parkmate representative enters the frame, stoops down, and reverently picks up the flag before proceeding to park a customer’s car. This symbolic act encapsulates the essence of the campaign: demonstrating that patriotism is an ongoing commitment, manifested through the small yet meaningful actions in everyday life.
“We at Parkmate believe that patriotism isn’t just a once-a-year affair. It’s about the collective responsibility and pride we should exhibit in our daily lives,” Parkmate co-founder, CMO/COO Abhimanyu Singh. “Our #Dutyisnotover campaign seeks to remind everyone that the values we celebrate on Independence Day should guide our actions every day, including the way we treat our national flag.”
Parkmate has consistently pushed boundaries and embraced innovation in the realm of car parking management. The company’s DROP & SHOP service stands as a testament to its commitment to providing convenience and efficiency. This unique service empowers users to designate their parking location, enabling a dedicated valet to promptly retrieve the vehicle and park it in an authorised lot nearby.
Additionally, Parkmate offers a hybrid fastag ANPR system—a cutting-edge solution leveraging HD cameras, an integrated controller, and proprietary software. This system facilitates seamless license plate scanning and automatic vehicle entry, streamlining the parking experience for both users and lot operators.
As a pioneer in the niche car parking management market, Parkmate continues to evolve and set new benchmarks. The #Dutyisnotover campaign reaffirms the company’s dedication to promoting values that extend beyond commercial success, emphasizing the importance of responsible citizenship and the significance of every individual’s actions in building a better society.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
