MAM
Parenting title to be launched by BBC Magazines
LONDON: BBC Magazines will launch what it claims is the UK’s only parenting magazine aimed at parents of children aged from one to 12. BBC Parenting will make its debut at the news stand on 11 September 2003.
The magazine aims at filling a gap in the market. An official release informs that the majority of the 30+ parenting titles in the marketplace serve the parents of babies and none is aimed at parents of children older than seven.
BBC Parenting’s MD Pamela Janson-Smith was quoted as saying: “We are going to go where no other title has dared to go and serve all parents of toddlers to 12-year-olds. We’ll talk about the wonder as well as the worry of parenting. The intention is to be a reliable and useful friend to mums and dads.”
BBC Parenting replaces Parentwise – a small, independent title acquired by BBC Magazines earlier this year. With an initial print-run of 100,000 and 132 pages, BBC Parenting will feature celebrity parents, education, childcare, health, fashion, lifestyle, sex, family relationships, gardening, food, travel, entertainment and much more.
BBC Magazines is a division of BBC Worldwide Ltd, the commercial consumer arm of the BBC. It claims to be the UK’s third largest consumer magazines publisher, with a portfolio of more than 30 regular titles for adults, teenagers and children and a combined circulation of 4.2 million (ABC: July to December 2002).
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
