Ad Campaigns
Paree & Pyaar Tune Kya Kiya team up to bust menstruation taboos
NEW DELHI: Homegrown sanitary pad brand Paree has associated with Zing TV’s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors. The integration with the series is an attempt to reach out to the youth and encourage open dialogue about periods and the real issues faced by women such as heavy flow, mood swings etc.
Pyaar Tune Kya Kiya is an entertainment show which clearly depicts the problems faced by the youth and how the right understanding and support from their family and peers is important. This association exemplifies the synergy between the two brands and the belief and vision they carry.
The series beautifully captures the true sentiments of the protagonists having a candid conversation on periods, and understanding the physical and mental discomfort of heavy flow, cramps and PMS. Whether it is an interaction between two girl-friends where one advises the other to use Paree Sanitary Pads for her heavy flow; or between a girl and boy where the boy buys Paree Sanitary Pads for the girl and becomes an active part of the period conversation, these episodes depict the progressive outlook and approach towards periods.
ZeeL CGO Ashish Sehgal said, “We are delighted to associate with Paree for this season of Zing's flagship property – Pyaar Tune Kya Kiya – a show which has received immense love from the youth over the last six years and 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer-centric solutions."
“Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian woman and bring products that make a positive difference in her life. So, this association is a coming together of two such voices to present a progressive take on menstruation,” said Paree founder CEO Sahil Dharia.
Pyaar Tune Kya Kiya is a 15-episode show, where Paree has been integrated in five episodes that focus on different kinds of love stories. Each episode has an hour long run time, and airs every Saturday 7pm on Zing.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
