Ad Campaigns
Paree collaborates with Parineeti Chopra-starrer sports biopic ‘Saina’
New Delhi: Feminine hygiene brand Paree has collaborated with Bollywood’s latest release – Saina, a biographical sports film starring Parineeti Chopra as ace badminton player Saina Nehwal, who is also associated with the brand.
The brand endeavours to empower women to prioritise themselves and their dreams through its association with the film. Directed by Amole Gupte and produced by T-Series’ Bhushan Kumar and Krishan Kumar and Front Foot Pictures' Sujay Jairaj and Rasesh Shah, Saina released on Friday. The association is aimed at celebrating women achievers like Saina Nehwal, said the company in a statement. The film showcases Nehwal’s journey and struggles from a young girl to becoming the badminton champion that she is. Paree has also released a co-branded promo with Parineeti Chopra.
Paree founder & CEO Sahil Dharia said, “It is gratifying to have Saina as the voice of our brand and our philosophy. She strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”
T-series co-producer & president – media, marketing, publishing (TV) Vinod Bhanushali said, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with an innovative and progressive approach to menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become the world no. 1 badminton champion. The brand collaboration was a perfect fit for the film.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
