Ad Campaigns
Parag Milk Foods unveils new ‘Garv se Gowardhan Ghee’ campaign
Mumbai: Parag Milk Foods, known for Gowardhan Ghee, is set to unveil their latest campaign this season. Aligned with the upcoming season of KBC that premiered on 14 August 2023, the campaign leverages the immense popularity of Gowardhan Ghee, crafted from cow’s milk, celebrated for its purity, rich flavor, golden hue, and granular texture. Introduced in 2022, “Garv se Gowardhan Ghee” is ready to transcend its pan India appeal.
The latest iteration of “Garv se Gowardhan Ghee” propels the narrative of pride to greater depths, adding an additional layer of significance. Through this TVC campaign, the objective is to delve into the intricate connection between Gowardhan Ghee and the culinary artistry of everyday meals.
The campaign seeks to vividly portray how Gowardhan Ghee transforms ordinary dishes into extraordinary creations, infusing them with unparalleled richness and flavour. By showcasing the pivotal role that Gowardhan Ghee plays in enhancing taste and texture, the campaign aims to evoke a sense of pride not only in the brand but also in the process of cooking itself.
Parag Milk Foods executive director & VP Akshali Shah added, “Our aspiration was to take a significant stride forward in the Garv se Gowardhan Ghee campaign. The inaugural season effectively instilled a sense of pride. Now, our focus was to delve into the dimension of pride and delve deeper into the culinary process. We aimed to showcase the pride of cooking, the pride inherent in crafting daily meals. BelieveTrinity, our chosen agency, has executed this admirably. We are excited to witness the campaign inspiring individuals to take pride in their cooking and create unforgettable moments around food.”
Elaborating on this, BelieveTrinity founder Samarth Shrivastava has this to say, “Our intent in the current campaign is to showcase how Gowardhan Ghee is used by millions of homemakers across India to make everyday food super special & super tasty. Simple masalas and dals are taken to the next level with the magic of Gowardhan Ghee.”
BelieveTrinity head of creative Hanoz Mogrelia said, “Creatively, we wanted to show the magical effect that Gowardhan’s pure cow Ghee has on everyday ingredients like masalas and dals. Through the films, we showcase how Gowardhan Ghee interacts with food, unleashing its magic… Using extremely tight close up shots and ASMR, we have tried to show the beauty of cooking, as it happens.”
The “Garv se Gowardhan” campaign is more than just an advertisement; it’s a celebration of the love and pride that goes into every dish we prepare. Gowardhan Ghee understands the significance of food in our lives and how it brings families together.
The TVC campaign, boosted by in-show integration (as co-sponsors of KBC), radio, print, outdoor, and activations, further enhances Gowardhan Ghee’s prominence in the market.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
