Brands
Parag Milk Foods’ Go Cheese Joins ‘India’s Got Talent as a sponsor
Mumbai: Parag Milk Foods, the leading dairy company, is thrilled to announce that its renowned brand, Go Cheese, is now an official sponsor of the highly acclaimed talent reality show “India’s Got Talent”, which airs on Sony Entertainment Television. This strategic collaboration underlines Go Cheese’s commitment to engaging with diverse audiences, promoting creativity, and fostering a platform for exceptional talent.
“India’s Got Talent” has garnered widespread acclaim for its modern and vibrant approach to identifying unique talent, from across the length and breadth of the country. This aligns seamlessly with Go Cheese’s brand ethos as a fun and innovative dairy product that brings innovation to the table, much like the show does in the realm of talent discovery.
Parag Milk Foods Ltd. head of marketing Tushar Nerkar commented, “We are delighted to associate Go Cheese with ‘India’s Got Talent.’ This collaboration reflects our commitment to celebrating uniqueness and creativity, values that are intrinsic to both our brand and the show. We look forward to an exciting journey ahead as we support and encourage exceptional talent together. This strategic alliance resonates with the brand’s broader narrative and mission to connect with consumers at an emotional level. with the positive emotions evoked by the show, Go Cheese is poised to establish a deeper and more meaningful connection with its audience.”
This sponsorship signifies a notable advancement in Go Cheese’s content-focused impact marketing strategy. With the intent to enhance visibility and awareness, especially in tier one and two towns, this collaboration will strengthen the brand’s engagement with its intended audience while seamlessly aligning with its overarching goals.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
