MAM
Parag Milk Foods appoints Rahul Kumar Srivastava as COO
Mumbai: Parag Milk Foods Ltd, a leading manufacturer and marketer of dairy-FMCG products in India proudly announces the appointment of Rahul Kumar Srivastava as the chief operating officer of the organisation. He served as the managing director of Lactalis India, a division of the world’s largest dairy conglomerate, for over a decade. Additionally, he held the position of managing director at Amul for more than ten years. With over three decades of dairy experience, he is a well-known industry veteran who has made substantial contributions to the business.
With extensive expertise in managing significant procurement operations and a deep understanding of innovative approaches to enhance yields through close collaboration with farmers, while ensuring sustained quality, Srivastava stands as an industry leader. His presence is poised to be instrumental in Parag Milk Foods’ journey toward a new era of leadership and growth. Having been a pioneering force in establishing and maintaining organised brands within a sector primarily dominated by regional and unorganized entities, he is well-positioned to unlock the vast potential of the organized Indian market demand for Parag Milk Foods.
In his previous roles, Srivastava has left a prominent mark with his unwavering commitment, strategic acumen, and innovative thinking. His keen insight and vast knowledge have consistently driven efficiency improvements, fortified brand sustainability, and elevated the consumer experience.
On this development, Parag Milk Foods Ltd chairman Devendra Shah said, “Mr. Rahul Kumar’s exceptional expertise and unparalleled proficiency in the Dairy realm align perfectly with Parag Milk Foods’s vision. His ability for blending traditional strategies with contemporary innovations is exactly what we need in these ever-evolving times. He will help in leading our strategy for profitable growth and also pursue the market opportunities associated with the dairy- FMCG sector and growing global nutrition demand. We are confident that with his leadership, the company will continue to deliver sustainable higher business growth.”
Srivastava’s educational background is equally impressive, having earned his engineering degree from the esteemed Indian Institute of Technology (IIT) in Roorkee. He continued his academic career after completing postgraduate studies at the Institute of Rural Management, Anand (IRMA).
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
