Ad Campaigns
Pansari Group unveils #Dildilli6ka campaign
Mumbai: Pansari Group, one of India’s most trusted FMCG brands, who are also known for its quality and tradition is thrilled to launch its new campaign – #Dildilli6ka. With this campaign, the brand aims to celebrate the blissful season of monsoon with family, friends and loved ones to create some healthy and lasting memories.
As part of the #Dildilli6ka campaign, the brand is offering an exclusive promotion on its Indimix range – Bedmi Poori. Along with being a beloved staple of Delhi, this ready-to-cook Bedmi Poori mix is rich in nutrition, 100% natural and contains no preservatives or artificial colours, making it a health-conscious choice for consumers.
Speaking about the campaign, Pansari Group director Shammi Agarwal said, “Our #Dildilli6ka campaign is not only celebrating the rich culinary heritage of Delhi but also the spirit of nourishment that defines the entire monsoon season. Bedmi Poori is not just a cherished dish in Delhi but all over the nation and we hope that our Indimix range brings joy and convenience to our loyal consumers and enhances family moments with a taste of tradition and a rewarding experience.“
In order to participate, buy the product from Blinkit, Amazon, Flipkart, Zepto, Big Basket, the World of Mart or any nearby retail store, scan the QR code available on the product packaging and fill in the details accordingly. This monsoon not just enjoy the authentic crispy taste of Bedmi Poori but also receive an assured Amazon voucher and other exciting rewards as a token of appreciation for their loyalty.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
