MAM
Panasonic launches ad campaign with Katrina Kaif
MUMBAI: Panasonic India has released a new advertising campaign featuring its home appliances brand ambassador Katrina Kaif on the sidelines of its new range of ACs for the approaching summer season.
With this new campaign, the company aims to make its presence felt as the “innovator”, the “change-maker”. The communication for 2013 focuses on leveraging the benefits of the campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.
Panasonic India managing director- consumer product division Manish Sharma said, “The communication for 2013 focuses on leveraging the benefits of a very successful campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.”
“While doing so, a good deal of research input has been incorporated for the new showcase which tends to simplify the product promise further by making it more relevant and a part of something which the consumer experiences on a daily basis; Change. Thus the new communication sincerely explains how the Econavi AC with just a touch of a button changes as per change in its environment, resulting in comfort and savings,” Sharma added.
The TVC shows the latest Panasonic Econavi AC in different scenarios. First is a day time scene with Katrina spending some leisure time with her friends. The second one has Katrina having a party at home, with the space filled with guests. All this while, Panasonic Econavi AC, with its four sensors, controls the temperature and the direction of the air flow, hence saving energy without much human intervention.
Panasonic plans to run the campaign during major upcoming sporting events, budget session in the next few months. It will be primarily visible on the news channels, regional general entertainment channels and Pan India exposure in early March.
The TVC will be supported with an extensive BTL activity throughout. There will be four edits of the Ad ranging from 45 seconds to 10 seconds.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
