Palasa Creative House wins creative duties of Kidzee and Zee School

MUMBAI:Palasa Creative House has bagged the creative duties of Kidzee and Zee School that form part of Zee Network’s education arm Zee Interactive Learning Systems.

The account size is pegged at Rs 100-120 million and is expected to go up further.
 
Palasa won the account in a multi-agency pitch. The incumbent agency was Ignitee India. 
 
“We will start with understanding the parents and how the school can be unique for each child. We have already started working on the creative of the campaign and it would break in a few months across India. For this account, we will have 360 degree approach and have both above the line (ATL) and below the line activities (BTL). However, ATL will be at a macro level and we will have a lot of on-ground interactive sessions, seminars and counseling,” says Palasa Creative House founder and creative director Sandeep Bomble.
 
The agency has already started with the campaign for Zee School. “We broke the campaign in the South with seminars in Bangalore, Salem and Coimbatore and we were very happy with the response we got. Next is to take the Zee School campaign to other parts of the country. We will also be revamping their website soon,” adds Bomble.