Ad Campaigns
#PaisaloRakhegaKhayal campaign to support on-field employees amidst the heatwave
Mumbai: Paisalo Digital Ltd, a non-deposit-taking non-banking financial company (NBFC) registered with the Reserve Bank of India has proudly announced the launch of its new initiative ‘#PaisaloRakhegaKhayal.’ In light of the severe heatwave gripping Delhi and other northern regions, the NBFC’s drive is dedicated to the well-being of its on-field staff, ensuring they are equipped to work during the grueling heatwave.
As part of this initiative, Paisalo Digital Ltd will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave. The company will distribute temperature-regulated water bottles to employees as a reminder to keep themselves hydrated during their work hours. These specially designed bottles maintain cool temperatures, acting as practical tools to help effectively mitigate the effects of extreme heat. This gesture underscores Paisalo’s unwavering commitment to the health and safety of its dedicated workforce.
In addition, Paisalo Digital Limited is harnessing the power of technology to bolster this initiative. An innovative IVR setup will regularly remind the workforce about heat safety measures. Through the company’s internal channels of communication, continuous updates and health tips will be disseminated to 2124 on-field working staff during working hours to help them manage their work during the heatwave.
Commenting on the initiative undertaken by the company, Paisalo Digital Ltd VP of marketing Nishtha Sharma shared, “We understand this heatwave can be tough on our on-field team. Paisalo wants to assure them that their well-being is a priority. During this heatwave, we not only take business updates from our on-field team but also prioritize their well-being through this initiative.”
Paisalo Digital Ltd is known for empowering the rural and semi-urban segments with uniquely customized loans tailored for small business owners. The company consistently seizes every opportunity to support the holistic growth of the people associated with it, ensuring they thrive in all aspects of their lives. By fostering financial inclusion and prioritizing the well-being of our on-ground staff, Paisalo remains committed to making a meaningful impact in the communities we serve.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
