Brands
Paisabazaar banks on bonds & FDs with new wealth management foray
MUMBAI: Paisabazaar, one of India’s largest consumer credit marketplace, has taken a bold step into wealth management by launching fixed deposits (FDs) and corporate bonds on its platform.
Best known as the go-to hub for free credit scores and loans, the fintech giant now wants to be the one-stop shop for all things money. “Our vision is to be a lifelong financial partner by offering a full suite of borrowing, saving and investment options,” said Paisabazaar, ceo, Santosh Agarwal.
The move comes on the heels of PB Money, Paisabazaar’s personal finance management tool built on the account aggregator framework. With the latest launch, the platform promises retail investors a digital-first, transparent experience to compare, choose and book investment products, all from the comfort of their phones.
FDs from players like Bajaj Finance, Suryoday Bank, Shivalik SF Bank, Slice SF Bank, Utkarsh SF Bank, Shriram Finance and South Indian Bank are now live on the app. Meanwhile, corporate bonds, powered by SEBI-regulated Grip Invest are being pitched as a high-yield alternative, with potential returns of up to 13.25 per cent, and investments starting as low as Rs 1,000.
Investors can filter bonds by yield, credit rating and ticket size, and even access SEBI-registered analysts’ curated advice on theme-based portfolios. The aim: to make fixed income appealing again.
Long term, Paisabazaar plans to balance its credit engine with savings and investment offerings, while targeting underserved and ‘new-to-credit’ segments. The company believes its data-led approach will deepen customer engagement and build a resilient, diversified model.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
