MAM
OZiva says challenges stereotypes in new ad film #BeYourOwnMan
Mumbai: OZiva, plant-based nutrition, and wellness brand has launched a social experiment film #BeYourOwnMan challenging the stereotypes that Indian men face with respect to their mental health and wellbeing.
The experiment is an attempt to highlight the popular misconceptions plaguing men’s health that often go untended. According to the survey conducted by the brand, at least 51 per cent of men equate being healthy to ‘just feeling’ fit while 27 per cent of them feel embarrassed to openly speak about mental and physical health. The global statistics also show that on average, men are dying five years earlier than women and men account for a whopping 69 per cent of the total number of suicides, said the brand in a statement.
OZiva co-founder Aarti Gill said, “The importance of good health cannot be defined by genders. However, we are seeing a huge divide in the way health is perceived by men and women. At OZiva, we want to empower every individual to be healthier and better in every way. Whether men or women, physical and mental health should always be a priority. And we are hoping to open more conversations and also encourage men to seek help when needed as there is no shame in prioritizing health.”
According to the brand, the social experiment film will help by working on multiple levels to permeate the idea that it is essential for men to take care of their physical and mental wellbeing. It plunges deep into the intricacies of men’s psyche and attempts to understand their various mental and physical concerns. The film uses a simple insight that men rarely shy away from boasting about their scars- whether it’s a childhood scar from a cool mischief story or the one they got as teenagers while playing. In fact, they wear these stories like a badge of honor! But when it comes to sharing or talking about scars that are not really visible, their mental and physical health, there is a lot of hesitation, fear, and embarrassment as well.
The film aims to break the stereotype of what it means to be a man by encouraging every man to #BeYourOwnMan and tell them it’s okay to speak up about health and get help when needed.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
