Ad Campaigns
Oyo launches new campaign capturing pulse of today’s travellers
Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life the many day-to-day stories of travellers.
“Over the pandemic years, travelers not just in India but across the world have adapted and evolved their travel habits and preferences. Travellers now place higher trust and confidence in brands that provide flexibility and personalization. With this insight at the heart of its brand campaign, Oyo aims to spread awareness about the key features on the Oyo app,” said the brand in a statement.
The first film highlights the benefits of the ‘Nearby’ feature. Oyo’s deep presence across India, and in 35 countries around the world, allows users to book accommodation on the go with an easy tap on the ‘Nearby’ icon. The second film is based on the ever-increasing need for flexibility when one travels. The film, therefore, highlights Oyo’s easy cancellation and refund feature, allowing users to modify bookings before their stay. The third film promotes the ‘Search the View’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view.
The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team and it is directed by Vishvesh Krishnamoorthy from Corcoise Films.
“Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports,” commented Oyo head of global brand Mayur Hola. “At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today.”
Commenting on her role in the films, Gul Panag said, “I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable.”
Oyo launched the brand campaign during the India vs South Africa ODI matches on TV. The brand campaign will be seen in multiple channels across GEC, news, infotainment and the kids genre, said the statement. “The company will also release the first film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn. It will also feature the campaign on the Oyo app, co-Oyo app (for patrons) and across all its in-house digital communication mediums with customers, patrons and OYOpreneurs,” it further said.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
