Brands
OYO and Unilever partner to lead the way on hotel cleanliness
New Delhi: OYO Hotels & Homes, one of the world’s leading hotel chains has partnered with Unilever, the global consumer goods company, to enhance OYO’s ‘Sanitised Stays’ initiative with the help of Unilever’s leading home and personal hygiene brands which will be used in the cleaning and disinfecting of OYO properties.
With higher hygiene standards, minimal-touch services, and enhanced credibility topping the list of customer requirements, Unilever’s R&D team will work with OYO to co-create Standard Operating Procedures for cleaning to maximise the positive effects of Unilever products. OYO properties where these operating procedures are used will display a tag on booking pages to show Unilever products have been used in cleaning services. This global partnership will begin in India and then go live across Indonesia, Vietnam, the US, LATAM and Europe.
Through this partnership, select OYO properties will have Unilever hygiene kits for guests and cleaning supplies for staff, including products from brands such as Lifebuoy, Domex, Sunlight and Cif. To provide a cleaner and more hygienic experience to guests right from check-in to check-out, OYO has upgraded its cleanliness and hygiene protocols to suit the ‘new normal’ with ‘OYO Sanitised Stays’.
OYO founder & group CEO Ritesh Agarwal added, “As the world begins to travel again, we must all collectively ensure that health and safety remain the absolute priority. The scientific expertise of Unilever and assurance of their brands Lifebuoy, Domex, Sunlight and Cif are second to none and we are confident that our guests will have a quality and stress-free experience with ‘OYO Sanitised Stays’ with Unilever’s leading home and personal hygiene products. We’re pleased that by partnering with Unilever and providing their trusted products, we are able to help customers, as well as our staff, stay as safe as possible. With our committed asset owners, we are ready to host consumers across the world and we promise to give our customers the confidence to enjoy the OYO experience as we help drive higher standards in hygiene”
Hindustan Unilever chairman and MD Sanjiv Mehta said, “With Hindustan Unilever’s long history in India, we are determined to do our part to protect lives and livelihoods and are glad to have found a strong partner in OYO who shares this vision. Through this partnership, Unilever is pleased to be able to help, through our known and trusted home and personal hygiene brands and education on correct use. We remain committed to improving the health and wellbeing of millions across the globe, and keeping our communities safe during these times.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
