MAM
Oxigen Wallet enables users to recharge Delhi Noida Delhi flyway tolls Tags
MUMBAI: In continuation of the digital wave taking the country like a surge, India’s pioneer non-bank mobile wallet app, Oxigen Wallet, is set to enable its customers with FASTag cards to recharge DND flyway tolls on the move. The latest development comes following in line the recommendation released by Reserve Bank of India, in the favor of digitalizing toll payments across India.
DND is an eight lane expressway, stretching across 9.2 km, connecting Delhi with the strategic industrial suburb, Noida. Allowing customers to recharge their DND flyway tolls digitally will bring comfort to a majority of corporate clan, commuting to and fro the expressway on a daily basis, along with other commuters. This development gains further relevance, since paying via cash for DND flyovers has always been a pain point. Now, customers can recharge their FASTag cards with just a click via Oxigen Mobile Wallet, regardless of whether they have enough cash or spare change and enjoy a near non-stop movement on the expressway.
Further elucidating upon this strategic development, Ankur Saxena, Director & Chief Mentor, Oxigen Wallet said, “At Oxigen, it has been our key endeavor to promote digital payments in every business that heavily depends on cash transactions and hence, strengthen and streamline the economy converting cash to digital. We are enthusiastic about enabling the recent RBI guideline and digitalizing toll payments on DND. A majority of our new and existing users will access services and conveniently recharge their DND expressway cards.”
Following the announcement, customers may walk in to the DND customer service center and select Oxigen Wallet as a preferred mode of payment to recharge or get a new membership of Gold or Silver FasTAG. The DND executive will prompt the customer to generate the OTP on Oxigen wallet app, meanwhile feeding in the customer’s mobile number and amount in the POS machine. In order to approve the transaction, customers will have to share the OTP and if their Oxigen Wallet has enough balance, the transaction would be successful and fulfilled by DND executive.
In its bit to mainstream digital payments, Oxigen Wallet has already taken certain key initiatives, including its partnership with the HPCL, allowing users to pay for fuels via Oxigen mobile Wallet. This move to digitally recharge FASTag cards and electronically pay for DND tolls shall further streamline payments and strengthen India’s transition towards a cashless economy, in line with our Honorable PM Shri Narendra Modi’s vision, making it stand at par with the leading economies across the globe.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
