MAM
Ovenstory Pizza rolls out new campaign for its ‘Standout Pizza’ offering
New Delhi: Home-grown Ovenstory Pizza unveiled its new brand campaign – ‘The Standout Pizza’, showcasing its innovative pizza flavours which sets it apart from other pizza brands.
The four-film campaign conceptualised by Wondrlab promotes the brand’s personal ‘Semizza’ offering, where customers can order half cut 11” pizzas of their favourite toppings and preferences. The campaign introduces children as the protagonists who highlight the real issues of mainstream pizzas – too much crust, basic cheese flavours, and importantly the lack of options to choose half-pizzas – Semizzas.
It also talks about how the current pizzas do not give consumers the choice of cheeses, and the personal pizza category is still limited which often compromises on toppings. The campaign serves as the launch of the brand’s positioning as a ‘standout pizza’.
“The key to any successful campaign is clear messaging,” says Rebel Foods’ global head – marketing communication and design, Indrajit Ghosh adding that Ovenstory pizza is a disruptor in its category, and it was important for the messaging to come out clearly. “The ad-film campaigns by Wondrlab bring the essence of the brand, while effectively conveying how we stand out from the crowd. The films have been appreciated on various platforms and we look forward to this continued partnership and creating memorable campaigns together,” he says.
Wondrlabs’ co-founder and chief creative officer, Amit Akali says, the team experienced the brand, before dipping their hands into the task of bringing out real, everyday conversations around pizzas. “To make every film interesting and add a surprise element to it, we had an interesting reveal of the kids. e.g. In one of the ads, the kids are camouflaged within the furniture, while in another they are hidden in the plants. The challenge of course was doing all of this in 15/20 seconds! The initial reactions have been encouraging and we look forward to some great results,” he added.
Brands
Air India CEO Campbell Wilson resigns ahead of term: Reports
Tata Group begins leadership transition amid crisis and ongoing turnaround push
NEW DELHI: According to media reports, Air India chief executive officer and managing director Campbell Wilson has resigned from his position, stepping down more than a year before the end of his term.
Reports indicate that the airline’s board approved his resignation last week, although Wilson is expected to remain in his role during the notice period until a successor is appointed. The airline has not yet issued an official statement.
Wilson, who took charge in 2022 following the acquisition of Air India by the Tata Group, was on a five-year contract set to run until July 2027. His early exit comes at a critical time as the carrier continues to work through operational and financial challenges.
The reported resignation follows a turbulent phase for the airline, including the fallout from the Ahmedabad plane crash and increased regulatory scrutiny. Rising fuel costs, aircraft delivery delays, and the complexities of post-privatisation integration have also weighed on performance.
Before joining Air India, Wilson served as chief executive of Scoot, the low-cost arm of Singapore Airlines, where he built a reputation for scaling operations efficiently. His appointment at Air India was seen as a key part of the Tata Group’s revival strategy.
The search for a new chief executive has reportedly been underway since last year, though there is no clarity yet on a replacement.
The development comes amid wider leadership shifts in the aviation sector. Rival IndiGo has named William Walsh, former head of the International Air Transport Association, as its incoming CEO.
For Air India, the focus now turns to ensuring continuity while sustaining its turnaround momentum. With a leadership change on the horizon, the airline’s next chapter will likely depend on both steady execution and a smooth handover at the top.
