Oven Story partners EaseMyTrip for Teriyaki Pizza campaign with Tokyo trip

MUMBAI: Oven Story Pizza, the pizza brand from Rebel Foods, has partnered with EaseMyTrip for a new consumer campaign that combines Japanese-inspired food with the chance to win a trip to Tokyo.

Called Teriyaki to Tokyo, the campaign celebrates Oven Story’s new Teriyaki Pizza range by giving customers an opportunity to turn their pizza order into a potential holiday.

Running from August 24 to September 20, 2026, the campaign is available exclusively through the Oven Story app. Customers ordering from the new Teriyaki Pizza range can unlock an assured reward, while also entering a contest for daily prizes and a grand prize of an all-expenses-paid trip to Tokyo for two.

To participate, customers need to order any pizza from the Teriyaki range through the Oven Story app, send a picture of their invoice via direct message to Oven Story, and answer the question, “Why is Tokyo your dream destination?”

One winning couple will receive the Tokyo trip at the end of the campaign, with EaseMyTrip serving as the official travel partner.

The campaign also offers a daily incentive. One customer who places an eligible order through the Oven Story app will win a Rs 5,000 EaseMyTrip travel voucher each day during the campaign period.

The partnership is designed to connect the launch of Oven Story’s Japanese-inspired menu with an experience beyond the plate. Rather than simply introducing a new flavour, the brand is using travel rewards to build a larger consumer proposition around the Teriyaki range.

The Teriyaki Pizza collection is available through the Oven Story app, EatSure and major food delivery platforms across India. Customers can access campaign details, daily reward updates and the full terms and conditions through the Oven Story app and its Instagram channel.

With the campaign, Oven Story is giving its latest pizza launch a distinctly Japanese twist, with Tokyo serving as the ultimate prize on the menu.