Ad Campaigns
Otrivin unveils a new digital campaign
Mumbai: Otrivin, the leading nasal spray brand in India has launched a mobile-first digital campaign featuring four compelling films. Through these films, the brand not only communicates the core benefits of fast relief and long-lasting relief from blocked nose but also drives education about nasal sprays as a format in a fun and interesting way.
In these films, Otrivin portrays how some of the key life moments get impacted due to blocked nose where people seek advice from their family and friends on chat groups. Amongst the plethora of remedies shared, Otrivin Oxy Fast Relief is suggested which not only starts to work in 25 seconds1 but also provides relief up to 12 hours2 and hence is recommended. The new mobile-first digital campaign by Otrivin will be launched on all Meta platforms, including Facebook and Instagram, along with YouTube.
Speaking on the new campaign, Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare) category head – pain & respiratory health Bineet Jain said, “We are excited to launch this new digital campaign that draws inspiration from behaviour of people on group chats of popular messaging platforms. Our endeavour is to educate the consumers that Otrivin provides quick and long-lasting relief from blocked nose, without having to compromise on the key moments of life. We hope to enable more people to breathe their best.”
Nash8 – a new independent creative venture has conceptualised and built this campaign. Nash8 creative director & founder Nasheet Shadani expressed his enthusiasm for the launch of the campaign, saying, “We’re thrilled to partner with Haleon on Otrivin’s brand journey and launch this ‘built for mobile’ digital campaign. A blocked nose can be a major irritant and hinder the normal course of life. The new campaign is designed keeping in mind the online behaviour of the target audience. People use popular messaging platforms to solicit advice from their friends and family. In a category led by functional communication, this campaign presents the brand message in an interesting way. The idea is to engage the audience with fresh creatives.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
