MAM
OTMC Strengthens Marathi Movie Library
MUMBAI: Marathi has originated from the Indo Aryan group of Languages. Universally, there are roughly about 100 million Marathi speakers including India It is among the top 4 most spoken language in India and among the top 10 most spoken language in the world
Marathi Film industry is one of the oldest cinema industry in India, having completed its 100 years. Stars likeAshok Saraf , LakshmikantBerde, Sachin,Mahesh & the legend DadasahebKondke have delivered back to back Superhit Films.
The Marathi film Industry is gaining recognition and acceptance internationally, both for its content and the performances of the actors. In fact it is one of the fastest-growing regional industry in Indiaoffering the audience something new and unique every time.
Looking at this potential for Marathi Films, One Take Media Co. has strengthened its Marathi Movie Library with acquisition of more than 200 Original Marathi Movies. It also has more than 100 Hollywood Dubbed in Marathi Movie Library. These Movies are available for distribution on various platforms of DTH, Cable, OTT and other platforms as well.The Library includes Premium movies like TuzhiMazhi Love Story,Yaaron Ki Yaari, IPL, NiyaticheKaalchakra, Aik, Mukhvate, Dhadas etc
One Take Media Co. has more than 10,000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Kids content, Cooking Content, Korean series and many more.The wide range of contentare available in English and in all the Indian regional languages. These includes Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati and Bhojpuri.
Mr. Anil Khera, Founder and CEO said, “In India more than seven in ten people prefer to watch the content in their own language. India is a land of amalgamation of different languages. Cinema is a fantastic media of expression and various artists express themselves best in their native language. Hence offering content in all the preferred languages to our audiences is our aim. Hence, with this new offering of One Take Media Co. of Varied Library of Marathi Movies, our Marathi Audience will have their share of entertainment”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
