MAM
OTMC Forays into Bhojpuri Content
MUMBAI: One Take Media Co. has 500+ hours of Bhojpuri content. OTMC library includes Hollywood Bhojpuri Action (Bhojpuri Dubbed), Original Bhojpuri movies and Bhojpuri songs.
OTMC has more than 150 Bhojpuri titles like Dadagiri, AuratKhilonaNahi, AajKe Karan Arjun and many more. Also, they have a library of more than 1000 Bhojpuri Songs, which includes songs of the famous artists like Manoj Tiwari, Udit Narayan and the like. Bhojpuri Hollywood Action includes famous Hollywood titles dubbed in Bhojpuri.
OTMC is continuously taking efforts to create a huge library of Bhojpuri contentconsidering the increasing demands of people consuming content in Bhojpuri. List of the artists include Manoj Tiwari, Ravi Kishan, Madan Lal Yadav, Kesari Lal Yadav, Dinesh Lal Yadav, Pawan Singh and many more.Bhojpuri Hollywood Action including famous Hollywood titles dubbed in Bhojpuri is also part of OTMC’s Content Library.
Research shows that Bihar and UP alone covers almost 25% of the total population in India, which actually makes a huge target viewer base to focus upon. Also, according to Economics Times Apr 2019, Bihar registered the highest growth in internet users across both urban and rural areas, registering a growth of 35 percent over last year.
With the growth of Internet usage, a great opportunity comes in for the digital platforms to explore the demand in a totally untapped market. The consumption of Smart Phones and internet accessibility has increased the demand for Bhojpuri content to a great extent. And hence, the demand for Bhojpuri Content is increasing.
Bhojpuri is a language which is spoken in Bihar, parts of UP, Jharkhand and at many more places. One might find a Bhojpuri speaking viewers in almost every part of India. But along with it, you would find a chunk of population in many parts of the world which speaks Bhojpuri. For example, Nepal, India, Mauritius, Jamaica, Caribbean, South Africa, and Fijito name a few. Hence to cater to these ever increasing demands, OTMC has created its own Bhojpuri library of songs and movies.
Shamoly Khera, Director of One Take Media Co. said, “An opportunity has just arrived and knocked our door by itself. All we had to do was to be there at the right time. And I think now is the time when Bhojpuri market is going to take high leap. Demand is already created, we are here with our supply.”
One Take Media Co. (OTMC) has always been inclined toward regional content and hence their content is available in more than 10 languages. These includes Indian and Foreign languages at the same time. English, Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati, Bhojpuri, Korean, Spanish and more.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
