MAM
OTMC Brings Hollywood Dubbed Bengali Movies
MUMBAI: According to a KPMG report, over the last few years, nearly 40 percent English releases are dubbed in at least one regional language.Because dubbing into different Indian languages helps reach wider audience base, leading to increase in the contribution from dubbed versions to overall revenue collection in Indian market.
Hollywood films are targeting both big and small markets equally, considering the growing content consumption in tier II and III markets.Good cinematic experience of Hollywood movies has been appreciated by audiences across different demographics in India. Hence Hollywood studios are also dubbing their films into number of Regional Languages in India, Bengali being one such language
Bengalis as an audience, are creatively inclined and are always looking at avenues for engaging content, good actors/directors, story line and a good movie watching experience in their own language.One Take Media Co. has forayed in the Dubbed Movies category with a thump. OTMC has more than 100 Hollywood Movies and it has dubbed close to 20 Movies in Bengali. Movies like The Landlord, Hacker, Flight 192, Skybound, Trust No1 etc are all available in Bengali.
Bengali is India's second most spoken language, which is spoken by 9.72 crore citizens i.e. 8.03 percent of the total population.Also, Bengali ranks Seventh among the Most Spoken Language in the world with about 300mn world population speaking Bengali. Hence, One Take Media Co. CEO and Founder, Mr. Anil Khera says “Bengali as a language having such a wide audience in India and the World as a whole, we had to foray in this market. Hence OTMC not only offers Hollywood Dubbed in Bengali Movies but also Original Bengali Movies. These movies are available for DTH, Cable, OTT Platforms. OTMC has been a leader in content distribution and will leave no stone unturned in its offerings.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
