MAM
Ormax Media launches Ormax Brand Matrix for viewership maximisation
MUMBAI: Media insights firm Ormax Media announced the launch of Ormax Brand Matrix (OBM), a viewership maximisation tool. Broadcasters across categories can utilise OBM to identify a focused plan to increase viewership by upto 20 per cent within six months as the firm claims.
The tool has been created using Ormax Media’s expertise in the area of television insights, built over more than five years, with an experience of working across 55 television channels in India.
Ormax Media CEO Shailesh Kapoor elaborated: “Channels make huge investments, both in terms of time and money, to increase their viewership. But it is well known how difficult getting new viewers, or more time-spent from existing viewers, can be. Traditionally, viewers have been segmented by age, gender, markets, SEC and intensity of viewing, such as heavy and light viewers. In Ormax Brand Matrix, we have turned the idea of viewer segmentation on its head, and used a radically different approach – one that’s simple, intuitive and effective in equal measure.”
Ormax Brand Matrix uses a mix of quantitative and qualitative research to recommend a viewership maximisation blueprint to channels using the product. But Kapoor believes the real power of OBM lies in its construct, adding: “Brand research can be very high on good-to-know value but poor on actionability. While developing OBM, we were very conscious that the tool had to be completely action-oriented, with only one goal – viewership maximisation. If an information need or data point is not going to help a channel increase their viewership, it’s not a part of OBM.”
National and regional channels across categories can commission an OBM project, which has been custom-made for GECs, movies, news, music, infotainment, lifestyle, kids, youth, etc. Four channels as per Ormax are already using Ormax Brand Matrix, in less than a month since the product has been ready after two years of extensive research.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
