57 per cent of Hindi box office from under-30s; digital dominates marketing as F&B prices biggest cinema deterrent.
A landmark Meta-Ormax study of 2,000 viewers reveals a format that is growing fast, paying slowly and consumed almost entirely in secret
Ormax report crowns 2025 the biggest year ever, led by Dhurandhar and pricier tickets.
: As CTV ascends, advertisers adapt with creative storytelling for enhanced digital experiences.
MUMBAI: Colors’ new show, ChhotiSarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the...
