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57 per cent of Hindi box office from under-30s; digital dominates marketing as F&B prices biggest cinema deterrent.
A landmark Meta-Ormax study of 2,000 viewers reveals a format that is growing fast, paying slowly and consumed almost entirely in secret
MUMBAI: Popcorn flew off the shelves and the tills rang louder than ever in 2025, as Indian cinema delivered its biggest box-office performance on record. According...
Mumbai: As per an Ormax report, streaming has become India’s preferred choice for content consumption, boasting over 480 million OTT users. Its convenience and accessibility, allowing...
MUMBAI: Colors’ new show, ChhotiSarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the...
