Ad Campaigns
Orion India announces Palak Tiwari as Turtle Chips’ brand ambassador
Mumbai: Orion India, a leading South Korean snack company, proudly announces Bollywood actor Palak Tiwari as the brand ambassador for their salty product line, Turtle Chips in India. The popular Korean snack Turtle Chips is known for its four times crunch because of its unique four-layer shape, which resembles the shell of a tortoise.
Palak Tiwari, as the face of the brand, takes center stage in their newest commercial, showcasing the spicy devil flavour of Turtle Chips. Palak’s bold and playful persona effortlessly aligns with the crunch and intense flavor of Turtle Chips, making her the ideal choice to represent the brand.
The Spicy Devil flavor, in particular, is a favorite in the Indian market that sets taste buds on fire with an explosion of tantalizing flavors, leaving everyone craving more. In fact, in the commercial conceptualised by Orion India Marketing Team, Palak can be seen transforming into a devil upon consuming the Spicy Devil flavor of Turtle Chips, depicting the irresistible and intense taste experience that sets this variant apart. As she indulges in the tantalizing crunch of the chips, the playful transformation adds a captivating visual element to convey the fiery and bold nature of the Spicy Devil flavor.
Orion India CEO Saurabh Saith expressed his excitement about the partnership, saying, “In recent years, there has been a notable shift in consumer preferences towards differentiated flavours, international tastes, as well as spicy flavours within the snacking category. The younger demographic in India has developed a strong affinity for bolder options, prompting brands across various categories to adapt to this changing taste preference. Within our Turtle Chips lineup, the Spicy Devil variant has successfully introduced the distinctive Korean spicy taste to the Indian chips market, garnering a considerable and dedicated fan base. The same goes true for the Mexican Lime flavour, a very distinct and international flavour. Not to mention the product itself is a propriety of Orion where we give distinct 4 layered corn-based snacking options with a great crunch to the consumers.
As we aim to expand our market presence, very happy to share the appointment of Palak Tiwari as our brand ambassador; it’s a strategic move to enhance awareness, especially among the dynamic Indian youth. Palak’s infectious personality, coupled with her playful wit and charm, perfectly embodies the essence of Turtle Chips and in particular Spicy Devil flavour – offering a spicy twist to the everyday snacking experience. With this collaboration, we are confident in elevating our brand visibility and reaching new heights in engaging with our target audience largely sitting in GenA, GenZ and to some extent Millennials.”
Sharing her enthusiasm for the collaboration, Palak Tiwari remarked, “I am thrilled to be associated with Orion’s Turtle Chips. Filming the commercial for its popular Spicy Devil flavour Turtle Chips was an absolute blast. The energy and fun we had on set are clearly evident in the commercial, effectively conveying the brand attributes of being cheerful and quirky.
Orion India Sr category marketing lead Raje Suneet Jain added, “As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India. Palak’s incredible on-screen presence, playful personality, and relatability among the youth complement the vibrant and intense nature of the brand. We look forward to captivating our consumers with our latest campaign that spotlights the spicy & crunchy nature of our Chips.
Introduced by Orion, Turtle chips offer a 4X crunch, providing a distinctive snacking experience, and are available in five vegetarian flavors: Spicy Devil, Masala, Sour Cream and Onion, Mexican Lime, and Tangy Tomato.
The campaign has been rolled out today across multimedia platforms with digital film, print, radio, outdoor, and across key markets in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
