Brands
Original founders take back charge of Goosebumps Brand Solutions
Mumbai: In a major development, the original founders of Goosebumps Brand Solutions Private Ltd., Dhananjay Sharma and Ratan Kumar have taken back charge of the agency. The reunion of the original founders is expected to inject renewed vigour into the agency’s operations.
Goosebumps Brand Solutions was founded in 2011 by the duo as a boutique creative agency. A few years later, Ratan also set up Thinking Folks – a digital-first agency.
The strategic coming together of the founders and the agencies was necessitated to enable clients to get a one-stop solution for all their tech, digital and creative needs.
Thinking Folks CEO, founder & Goosebumps co-founder Kumar who would be heading both agencies said, “With both the teams now sitting out of the same office and working closely, we would be able to provide clients better strategic inputs and faster TAT. Both setups will benefit immensely from each other’s strengths. And of course, it will make the lives of our clients easier as they would now find all solutions in one place – be it tech, e-commerce, digital, performance, social or mainline creative.”
“With this coming together, we are now a 40-member team with offices in Delhi NCR, Bengaluru, and Dubai. And with many new young talents on board in tech, digital and creative, we believe we will be able to create a great body of work for our clients and ourselves,” added Sharma.
It is learnt that the duo is planning to start operations in more cities outside India.
Thinking Folks also forged a tie-up with Bengaluru-based consulting firm LeapX.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
