Brands
Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029
Mumbai: Oriflame, the leading Swedish beauty brand with a global presence, has announced India as one of its top-priority markets. Building on its current success, the premier cosmetic brand aims to onboard one million brand partners within the next five years, thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the government of India’s emphasis on employment generation and self-reliance.
Oriflame is committed to promoting the entrepreneurial spirit. By enabling individuals to become brand partners, the brand instils entrepreneurial ethics and empowers the workforce, especially women, by offering the flexibility to design their own work schedules. This approach facilitates the creation of a fulfilling career that prioritises both social and mental well-being, creating the way towards financial independence.
At the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, Oriflame is actively establishing research and development capabilities within the country to produce products tailored for Indian consumers, infused with Swedish quality and innovation. This approach adheres to global quality standards and European safety regulations while also promoting domestic manufacturing.
Oriflame senior vice president and head of India and Indonesia Edyta Kurek stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers. Oriflame products sold in India are mostly produced locally, in our own factories, creating not only employment opportunities but also contributing to the nation’s economic growth. Our plan to transform 1 million brand partners into micro-entrepreneurs in the next five years demonstrates our dedication to this vibrant market and we’re in it for the long haul. We are excited to continue this journey with our Indian community, promoting micro-entrepreneurship and supporting India’s vision of self-reliance.”
Oriflame offers a two-fold opportunity- individuals can either become brand partners to build their own businesses or join as VIP members to enjoy products directly from the website. In both scenarios, consumers gain access to the brand’s iconic, globally acclaimed products, all formulated with the highest quality standards and adherence to responsible and sustainable practices. Notably, Oriflame has been recognised as a Climate Champion in Europe for four consecutive years which showcases the company’s devotion to the environment and its people.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
