MAM
Organic Tattva & Chef Vikas Khanna partner for festive Chole & Besan film
Mumbai: As the festive season of Holi and Ramadan approaches, Organic Tattva under its collaboration with celebrated chef Vikas Khanna unveils an exciting culinary tribute. In association with Maximus Collabs, agency and production house for this campaign, Organic Tattva aims to take consumers on a nostalgic journey with the launch of their latest film centred around the traditional flavors of Chole and Besan.
With a vision to reconnect people with their culinary roots promising purity of wholesome ingredients, Organic Tattva’s and Vikas Khanna promises to ignite the senses and evoke cherished memories associated with homemade delicacies. The film, set to be released during the festive flavours of Holi and Ramadan, is a testament to Organic Tattva’s commitment to offering premium-quality organic products that resonate with both trust and purity.
“We are delighted to join hands with Vikas Khanna for this special project,” said Organic Tattva co-founder Kriti Mehrotra. “Our aim is to not only provide consumers with the finest organic ingredients but also to evoke a sense of nostalgia and cultural connection through our products.A commitment that we will always get the best to your plate drives us to choose the most trusted ingredients for your loved ones. With this film, we hope to inspire people to embrace the authentic flavours of India and celebrate the joy of cooking.”
Renowned Chef Vikas Khanna expressed his enthusiasm for the collaboration, stating, “Partnering with Organic Tattva is driven by my passion for ghar ka khana and the ingredients that make it such a delightful experience. Through this film, we aim to showcase the beauty and simplicity of traditional Indian cuisine while highlighting the importance of using high-quality organic ingredients which promises purity and trust . I am excited to be a part of this endeavor and look forward to sharing it with food enthusiasts around the world”.
Maximus Collabs, known for its innovative approach to storytelling, is set to bring the concept to life with its expertise in creative production. “We are thrilled to collaborate with Organic Tattva and Vikas Khanna for this project,” said Maximus Collabs director Manisha Singh. “Our team is dedicated to delivering compelling narratives that resonate with audiences, and we believe this film will not only captivate viewers but also inspire them to explore the rich tapestry of Indian cuisine.”
The Chole and Besan film by Organic Tattva, in collaboration with Vikas Khanna and Maximus Collabs, is slated for release during the festive season of Holi and Ramadan. Stay tuned for an unforgettable culinary experience that celebrates taste, quality, and the essence of tradition.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
