Brands
Organic India signs Sachin Tendulkar as brand face to drive trust and wellness forward
MUMBAI: Some matches are made in heaven; others are brewed in Tulsi. Organic India announced on 19 May 2025 its brand partnership with cricket legend Sachin Tendulkar. The move blends the brand’s deep legacy in sustainable living with the enduring credibility of one of India’s most respected icons.
Known for championing organic living for over 25 years, Organic India has carved its niche through signature products like Tulsi Green Tea, Hibiscus and Chamomile infusions, and herbal supplements crafted with whole, natural ingredients. The company sources its raw materials directly from thousands of farmers and promotes eco-conscious farming practices that impact both livelihoods and the environment.
In 2024, Organic India was acquired by Tata Consumer Products Limited (TCPL), adding momentum to its distribution goals. The acquisition aimed to unlock synergies using TCPL’s robust retail network across domestic and global markets. The partnership with Tendulkar is Organic India’s latest brand move under the TCPL umbrella.
“Sachin Tendulkar’s determination to excellence and integrity mirrors with the brand’s unwavering commitment to deliver high-quality, trusted, organic products”, read the company’s statement. “With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love, and reinforce its position as a pioneer and one of the most trusted organic brands in the country”.
The brand continues to lead conversations on sustainable living, with an extensive portfolio across herbal supplements, teas & infusions, and organic packaged foods. The collaboration with Tendulkar is set to expand both visibility and credibility in the health and wellness space.
Brands
Ceat FY26 profit rises 68.6 per cent to Rs 812.7 crore
Q4 PAT up 182.5 per cent; revenue grows 15.5 per cent to Rs 15,214.9 crore
MUMBAI: Tyres are rolling faster and so are Ceat’s numbers. Ceat Limited reported a strong performance for FY26, with profit after tax surging 68.6 per cent year-on-year to Rs 812.7 crore, driven by steady revenue growth and improved operating efficiency. For the full year, revenue from operations rose 15.5 per cent to Rs 15,214.9 crore, compared to Rs 13,171.7 crore in FY25. Total income stood at Rs 15,346.4 crore, reflecting both core growth and higher other income.
The March quarter delivered an even sharper uptick. Q4 FY26 revenue grew 18.2 per cent year-on-year to Rs 4,035.9 crore, while profit after tax jumped to Rs 283.6 crore up from Rs 100.4 crore in the same period last year, marking a 182.5 per cent increase.
Operating performance remained firm, with EBITDA margins improving to 14.55 per cent in Q4 from 11.56 per cent a year ago. Net profit margin for the quarter stood at 7.03 per cent, more than doubling from 2.94 per cent in Q4 FY25.
Cost pressures remained visible but manageable. Material costs for the year rose to Rs 9,197.1 crore, while finance costs increased to Rs 359.5 crore, reflecting higher borrowings. However, stronger topline growth and operational efficiencies helped offset these pressures.
On the balance sheet front, net worth expanded to Rs 5,067.0 crore as of March 31, 2026, up from Rs 4,285.8 crore a year earlier. The debt-to-equity ratio stood at 0.59, compared to 0.45 in FY25, indicating a moderate rise in leverage amid expansion and funding activity.
Cash flow from operations remained robust at Rs 1,839.9 crore for FY26, supporting capital expenditure of over Rs 1,076.0 crore towards capacity and asset investments. The company also deployed capital across investments and mutual funds during the year.
In terms of financing, Ceat raised Rs 250 crore through unsecured non-convertible debentures during the year, while Rs 400 crore of such instruments remain outstanding. Additionally, commercial papers worth Rs 500 crore were outstanding but not due for repayment as of March-end.
The numbers suggest a company gaining traction across both growth and profitability metrics, where steady demand, improved margins and disciplined capital allocation are helping CEAT keep its performance firmly on track.
