Brands
Organic Harvest unveils 100 per cent vegan makeup with Nimrat Kaur
Mumbai: Organic Harvest, India’s leading certified organic beauty brand, enters the colour cosmetics category with the launch of a new makeup line, offering meticulously crafted beauty solutions that boast certified organic ingredients. Committed to maintaining its legacy of delivering toxin-free and cruelty-free formulations, Organic Harvest presents a new paradigm for makeup, offering cosmetics that prioritise skin health and environmental well-being, aligning with the growing demand for eco-friendly and safe beauty choices.
In response to the rising concerns among discerning consumers regarding the adverse effects of chemical-laden beauty products, Organic Harvest unveils a range of clean, sustainable, and result-driven makeup products that redefine the approach to cosmetics, without compromising on the skin’s health. Accompanied by a captivating digital video campaign featuring Actor and Brand Ambassador Nimrat Kaur, Organic Harvest revolutionises the beauty industry by harmonising nature’s finest ingredients with cutting-edge beauty technology, promising a fresh and ethical perspective on makeup.
Speaking on the launch, Good Brands Co CEO Sukhleen Aneja said, “With the launch of Organic Harvest’s first-ever makeup range, we’re taking another bold step towards fulfilling the vision of clean, ethical and sustainable beauty at Organic Harvest. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet, with the belief that beauty should be as pure as nature itself, and this makeup range is just that. It’s about looking good while feeling good, and that’s what Organic Harvest stands for. It’s an exciting addition to our portfolio, and we’re thrilled to share it with our customers.”
Organic Harvest founder Rahul Aggarwal expressed his enthusiasm for the brand’s expansion into makeup, saying, “We are thrilled to introduce Organic Harvest’s first-ever makeup range, extending our commitment to clean and organic beauty. Our journey has always been about redefining beauty with a conscience and our customers can now enjoy cosmetics that not only enhance their appearance but also promote skin health. We’re excited to introduce this line, and we believe it’s going to revolutionise how people perceive organic beauty.”
Organic Harvest actor and brand ambassador Nimrat Kaur shared, “Having been associated with Organic Harvest for some time now, the makeup range reflects an exciting and positive step towards a more sustainable future in the beauty industry. I’m absolutely delighted to be part of the DVC and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest’s products, consumers can not only enhance their beauty but also contribute to a greater good thereby shaping a future where conscious beauty decisions are the norm.”
Designed to enhance natural beauty while nourishing the skin, Organic Harvest’s new makeup collection offers 6 new product categories – Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl and Liquid Eyeliner, tailored to meet the needs of modern consumers. The lineup includes:
Moisture Matte Lipstick: This creamy matte lipstick is enriched with organic almond oil to moisturise and protect the lips, while castor oil soothes and shields. With bold pigments, a long-lasting formula, and 12 buttery smooth shades, it’s suitable for all skin tones. Available for Rs 545.
Velvet Matte Liquid Lipstick: Crafted with organic almond oil for lip hydration and tea tree oil to soothe the skin, this liquid lipstick delivers a rich matte finish. It’s transfer-proof, offers one-stroke even application, and is available in 8 luscious shades for all skin tones. The range is available for Rs 595.
Weightless BB Cream: Enriched with organic almond oil for hydration and vitamins C & E to brighten the skin tone, this lightweight BB cream provides full coverage. Its Full coverage, blendable skin-loving formula is available in 3 shades suitable for all skin tones, for Rs 495.
Soft Matte Compact: Featuring organic almond oil for hydration and vitamins C & E for skin brightening, this compact offers instant brightening with SPF 30 protection. It delivers a buildable matte finish and is available in 3 shades suitable for all skin tones, for Rs 495.
Midnight Kohl: Made with organic almond oil to hydrate and soothe, this kohl eyeliner has smudge-proof and waterproof properties, and an intense black finish that complements all skin tones, for Rs 199.
Midnight Matte Liquid Eyeliner: This liquid eyeliner, enriched with organic almond oil, hydrates and soothes while delivering a matte finish with rich black pigments. It is waterproof, smudge-proof, and can last up to 14 hours, catering to all skin tones, for Rs 349.
Organic Harvest’s inaugural makeup range marks a significant stride in pursuing clean, sustainable, and ethical beauty. With a deep-rooted commitment to harmonising nature’s gifts with modern cosmetic expertise, this collection redefines the essence of organic beauty, where purity and performance coexist effortlessly, empowering individuals to express themselves authentically while prioritising their skin’s health and the well-being of our planet.
Experience the best of beauty with the Organic Harvest makeup range, now available for purchase on the brand’s website: www.organicharvest.in and through select retailers nationwide. For more information, and product details, and to explore the full range of Organic Harvest cosmetics, please visit www.organicharvest.in
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
