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Opptra names Afshan Banu as CEO – fashion and beauty
MUMBAI: Opptra, the AI-powered omnichannel platform helping consumer brands scale into Asia, has appointed Afshan Banu as chief executive officer – fashion and beauty, bringing on board a heavyweight with over three decades of retail and digital expertise.
Banu, whose career spans iconic names like Nike, Victoria’s Secret, GAP, Triumph and Lazada, will lead Opptra’s expansion strategy for fashion and beauty verticals, turbocharging digital transformation and franchise-led growth for international labels eyeing Asian markets.
At Nike, she served as senior director for e-commerce across Southeast Asia and India, playing a crucial role in building Nike.com, the Nike App, SNKRS, and its marketplace muscle. Her previous stints at Lazada and Victoria’s Secret saw her drive brand development, strategic partnerships, and regional profitability in high-growth segments.
Opptra’s co-founder called her appointment “a shot of adrenaline” for its global ambitions. With deep expertise across brick-and-mortar, e-commerce and digital ecosystems, Banu’s mandate is clear — bring the world’s best brands to Asia, faster and smarter.
Commenting on her appointment at Opptra CEO – fashion and Beauty, Afshan Banu said, “I am excited to join Opptra at a time when the omnichannel experience is becoming more important. As global commerce continues to grow, Opptra’s digital-first technology and strong product solutions are well-positioned to provide the best experiences, both online and offline for consumers. We aim to help brands overcome infrastructure, regulatory, and cultural challenges by creating the world’s most innovative international expansion franchise model for brands.”
As beauty and fashion brands battle for scale in a fragmented retail landscape, Opptra’s AI-led omnichannel playbook, now helmed by a leader with proven mettle — could be the edge they need.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
