Brands
Oppo teams up with Croma to dial up Reno14 Series 5G launch across India
MUMBAI: Oppo has joined forces with electronics retail giant Croma to launch the sleek new Reno14 Series 5G smartphones in India, starting at Rs 37,999. The co-branded rollout combines Oppo’s cutting-edge mobile tech with Croma’s 560+ store network across 200 cities, giving shoppers a rare hands-on peek before they hit “buy”.
The phones, unveiled at a packed live event at Vegas Mall, Dwarka, come loaded with pro-grade features: a 50MP 3.5x telephoto lens, Ultra-Clear 4K HDR video at 60fps, and the all-new AI Editor 2.0, making it a content creator’s dream companion.
Guests at the launch were treated to interactive experience zones that brought the phone’s features to life, from simulated travel shoots to cinematic content setups. Influencers and tech reviewers gave their verdicts live, praising the device for its lightweight build, travel-ready design, and top-tier camera setup.
Powered by the MediaTek Dimensity 8450 chip, the Reno14 Series 5G packs performance and polish into earthy-toned frames – Forest Green, Pearl White, and Titanium Grey, blending sleek style with nature-inspired charm.
With exclusive early access and launch offers available in-store, OPPO and Croma’s collab is a retail masterstroke serving experience, excitement, and edge-to-edge tech on one curated shelf.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
