Brands
OPPO India ropes in Bobby Deol and Divyenndu for F35 Series selfie campaign
Jitna Bada Dil, Utni Badi Selfie’ campaign highlights group moments ahead of launch
NEW DELHI: The bigger the group, the bigger the selfie. OPPO India has brought actors Bobby Deol and Divyenndu Sharma together for its latest campaign for the upcoming OPPO F35 Series, built around the idea ‘Jitna Bada Dil, Utni Badi Selfie’.
The campaign uses three short films to showcase the smartphone’s Group Selfie Expert experience, while tapping into the chaos and camaraderie of large Indian gatherings.
Set across familiar social situations, the films feature an entire neighbourhood coming together, a crowded family gathering and an enthusiastic fan club trying to fit everyone into one frame. The campaign uses humour to highlight the challenge of capturing large groups without leaving anyone out.
Bobby Deol said the campaign reflects how photographs are often about capturing a feeling rather than just a face. He added that the Group Selfie Expert experience allows users to bring everyone into the frame and capture shared moments.
Divyenndu Sharma said group selfies often involve people calling in more friends, asking everyone to move back and squeezing into the frame. He said the campaign turns this familiar experience into a story about making room for everyone.
The campaign also puts the F35 Series’ imaging capabilities at the centre of the brand’s communication. Its Group Selfie Expert experience is powered by a 50MP Ultra-Wide Natural Selfie Camera, designed to accommodate more people in a single shot.
OPPO India head of communications Goldee Patnaik said the F Series has focused on everyday consumer needs, with the company now placing greater emphasis on imaging as the way people capture and share experiences evolves.
“Jitna Bada Dil, Utni Badi Selfie” is intended to position the F35 Series around togetherness, with family gatherings, neighbourhood celebrations and fan moments serving as the backdrop for its camera proposition.
The campaign comes ahead of the OPPO F35 Series launch and will roll out through the three films featuring Deol and Sharma.
