Ad Campaigns
Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers
Mumbai: This Diwali, Oppo India ignites festive excitement with its #VishwasKaDeep campaign, which celebrates the spirit of trust and hope through a captivating brand film and digital experiences. The campaign, titled ‘Har Diwali Vishwas Ka Deep Jalati Hai’, explores diverse Diwali celebrations across India, uniting the nation under the common themes of trust and resilience.
The ad film, which is live on Oppo India’s YouTube, Instagram, OTT platforms, and cinemas, takes viewers on a colorful journey through different regions of India. It begins in Rajasthan, showcasing a young man returning to Jodhpur amidst a fierce sandstorm, guided home by a Diwali lamp lit by his mother. The film beautifully captures the ‘Thar ki Diwali’, featuring Rajasthan’s traditional Kathputli art form. The journey continues to Himachal Pradesh, where Budhi Diwali, a month-late Diwali celebration, comes alive with midnight bonfires, Nati folk dances, and music. Finally, the film travels to Goa, where Narak Chaturdashi celebrations light up the skies with effigies of Narkasur being burnt at dawn to mark the beginning of Diwali festivities.
To enhance the celebration, Oppo has launched an interactive microsite that allows users to explore Diwali traditions from various states like Delhi, Uttar Pradesh, Maharashtra, West Bengal, Assam, Karnataka, Kerala, and many more. Smartphone users can create their own AI-powered Diwali postcards to share with family and friends.
The campaign also features Oppo’s latest smartphones—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—highlighting their durability and reliability in capturing cherished moments even in challenging conditions.
“With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities,” said Oppo India, head of brand marketing, Karan Dua. “The sentiment of trust and resilience aligns with Oppo India’s commitment to delivering premium user experiences through durable and reliable smartphones.”
Oppo is also spreading joy with its festive sale, ‘Pay 0, Worry 0, Win Rs 10 Lakh,’ which includes no-cost EMIs, zero down payment, zero processing fees, and instant cashback offers on Oppo smartphones like the Reno12 Pro 5G and F27 Pro+ 5G. The sale is available across Oppo retail stores, the Oppo e-store, Flipkart, and Amazon until 5th November 2024.
Customers who purchase Oppo smartphones before 7th November 2024 will qualify for the ‘My Oppo Exclusive Raffle,’ where they stand a chance to win Rs 10 Lakh, Oppo Find N3 Flip foldable smartphones, Oppo Enco Buds2 TWS, Oppo Pads, and other exciting prizes.
Customers can avail themselves of flexible payment plans with no-cost EMIs for up to 12 months and low-cost EMI options for up to 24 months on Oppo smartphones. Zero processing fee schemes are available for tenures of 6 to 9 months from finance partners such as Bajaj Finance, IDFC First Bank, HDB Finance, and others. Additionally, instant cashback of 10 per cent is available on EMI and non-EMI transactions with cards from banks including HDFC, ICICI, SBI, and Bank of Baroda.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
