Ad Campaigns
Axis Bank launches ‘Dil Se Open Celebrations’ with festive discounts
Mumbai: Axis Bank, one of India’s leading private sector banks, has launched its ‘Dil Se Open Celebrations’ festive campaign, offering exciting discounts across e-commerce, lifestyle, electronics, travel, dining, and groceries for its cardholders. Through the Bank’s Grab Deals platform, customers can access additional cashback offers on over 50 top brands and Indian e-commerce platforms.
Axis Bank cardholders can enjoy discounts of up to 25 per cent on leading brands across various categories. These include shopping partners such as Amazon, Flipkart, Max Fashion, and Myntra, as well as electronics from brands like Samsung, Xiaomi, and Reliance Digital. Luxury lifestyle products from COACH, HUGO BOSS, and Michael Kors are also available with these offers. Dining and grocery deals can be availed from partners such as Blinkit, EazyDiner, and Swiggy.
For customers planning travel this season, instant savings are available through partners like Cleartrip, MakeMyTrip, and Yatra. Shoppers on Flipkart can enjoy an additional 5 per cent cashback on all purchases, while customers on Axis Bank’s Grab Deals platform can earn up to Rs. 3,000 cashback.
The campaign will run until 6 October 2024, with the possibility of extension until Dussehra.
In support of the campaign, Axis Bank will launch a multimedia initiative under its “achhai kabhi rukni nahi chahiye” narrative, promoting good deeds throughout the year, not just during festivals. The upcoming phase will focus on Navratri and Diwali, and introduce achh.ai, an AI-based portal to help customers find festive offers and inspire acts of goodness.
Axis Bank, president & head of cards & payments, Sanjeev Moghe said, “We are excited to partner with some of the most esteemed brands this festive season to provide our customers with the best of options and offers. Our aim is to add to the festive fervour and joy with great deals and discounts across shopping, luxury lifestyle, travel, dining and grocery. We hope our customers really enjoy and make the most of the benefits – discounts, cashbacks etc. to have a memorable festive season.”
https://grabdeals.axisbank.com/
https://www.axisbank.com/grab-deals/online-offers?bankingchannel=Credit-Card
https://www.youtube.com/playlist?list=PLfpiltb3lWvsVePgdBWTGWjZMajUjZFE3
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
