MAM
OPPO aims to uplift spirits with the inspiring #ExpertForAnExpert campaign
MUMBAI: OPPO launched yet another innovative campaign #ExpertForAnExpert. The campaign comprises of two digital films featuring Bollywood actor Vicky Kaushal and ace celebrity photographer Dabboo Ratnani, focussed on encouraging consumers to explore and validate their passion even in these tough times.
Through these emotional films OPPO aims to remind people that lessons learnt in pursuit of a dream stay with you forever. Vicky Kaushal and Dabboo Ratnani can be seen exemplifying the extent of diligence, efforts, and precision that goes behind in the making of a real expert who determinedly follows his passion.
Speaking on the campaign, OPPO India VP product and marketing Sumit Walia said, “Fuelling passion points to create a deeper connect has been principal to OPPO’s marketing strategy. The need of the hour for all of us is to take a pause and stay at home during this unprecedented global pandemic. However, we aim to encourage people to not to put a pause to things they are passionate about as long as it can be pursued staying indoors. We are excited to collaborate with Vicky Kaushal and Dabboo Ratnani as they are passionate experts in their respective fields.”
The short film starring actor Vicky Kaushal takes the audience to the world of movies and captures Vicky’s unseen journey behind the scenes showcasing his passion and dedication to achieve the perfect shot each time.
On the other hand, Dabboo Ratnani’s film beautifully captures the backstage life of the photography expert and disperses the easy looking glamour of his job where he is seen looking for inspiration in the darkest neglected corners and in the ordinary. Both the films empower the audience with a moving message that lessons learnt even in the darkest nights never cease to shine even on the brightest of days.
Commenting on the collaboration Dabboo Ratnani said, “I always seek inspiration in people and technology around me. At times it is important to look at things differently for that perfect shot which is not far away. For me, the simplest of scenarios can create magic when we view it through a different lens. The campaign is based on the same ethos and uncovers my inspiration behind that perfect shot."
Link:
Vicky Kaushal – https://www.youtube.com/watch?v=HDi1Vs2t2K0
Instagram: https://www.instagram.com/p/B_R1zFwnZ_c/
Dabboo Ratnani – https://www.youtube.com/watch?v=YnqvYbK9NPc
Instagram: https://www.instagram.com/p/B90zeX5nBq5/
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
