Brands
OPI collaborates with BARBIE to launch an exclusive range of BARBIE inspired nail lacquers
Mumbai: OPI, the #1 salon brand worldwide in Nail Color & Care, is making Barbiecore nails accessible from the comfort of your own dreamhouse. The brand has partnered with Warner Bros. and Mattel to bring the world of Barbie to manicures all over the nation. The beauty brand is all set to unveil a new limited edition nail lacquer collection in India on 1 August inspired by Greta Gerwig’s upcoming “BARBIE” movie.
The OPI x BARBIE Collection features nine limited edition nail lacquer shades that bring the brands’ partnership from the big screen to the real world. Get ready to show off your mani skills with exclusive shimmers, glitters, and crème shades inspired by the new movie BARBIE!
Speaking of the collaboration with BARBIE, Wella Company marketing head – South Asia Divyapreet Singh said, “We at OPI are thrilled to join forces with Warner Bros. and Mattel for this exclusive collaboration. OPI shares the core values of empowerment and inclusivity that Barbie represents. The use of color for self-expression knows no boundaries, mirroring the wearer’s limitless potential. The pink aesthetic has become an iconic symbol in fashion and beauty, and the collection’s standout shade, Hi Barbie!, inspired by the upcoming film and already causing a buzz online, perfectly captures the essence of the popular Barbiecore trend. Offering a palette of nostalgic hues, the collection provides consumers with a delightful escape into a world of joyful colors.”
The limited-edition shades part of the OPI X BARBIE collection are named to channel the movie’s feel-good energy. Featuring four shades that include pinks in crème and metallic finishes, as well as a bold and saturated magenta color. In addition, there also will be three bright shades of lemon yellow, sky blue and a shimmery baby blue, and two glitter shades with iridescent silver and pink particles.
Shades that are a part of the collection include:
Bon Voyage to Reality!: A nude pink crème;
Every Night is Girls Night: An iridescent glitter shade;
Best Day Ever: A pink glitter hue;
Feel the Magic: A deep pink crème shade;
Welcome to Barbie Land!: A shimmery pink color;
Hi Barbie: A hot pink crème;
Hi Ken!: A bright yellow crème;
Yay Space!: A shimmery baby blue color; and
My Job is Beach: A mid-tone blue crème.
The limited edition nail lacquer shades will retail at Rs 850 for a 15ml bottle from 1 August onwards and will be available on Nykaa, Sephora stores near you, and OPI Salons near you.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
