MAM
OPEN wins for luxury packaging design at the Dieline awards ’21
Mumbai: Open Strategy and Design, the Mumbai-based independent brand design consultancy, is the only Indian design agency to win at the prestigious Dieline Packaging Awards 2021, a global award platform to recognise the best in packaging design from around the world. Their work for Unsaid Library, a precious gifting brand based in Europe, won the award in the Luxury category.
The idea of Unsaid Library is a precious jewellery gifting brand, like no other. Tapping into a deep understanding of human relationships, Open Strategy and Design led the task of designing the brand and its experience to help people express what is often left unsaid. Packaging therefore was vital to delivering on this ambition. It had to be designed for the site of the magic. The pack had to make the gift feel personal, not something bought off-the-shelf.
Open Strategy and Design creative head Ashutosh Karkhanis said, “Our gifts are beautiful time-travel machines. With the packaging we wanted to design the moment of reveal in a manner that emotionally moved the receiver. The unboxing was designed as an experience for the gift to come alive layer by layer, with an emotionally charged personal message leading the way. This win at the Dieline award is thrilling, even more so, because we won for creating a deep experience in a category that tends to obsess with craft.”
Walking Tree CEO – the Mumbai-based group behind the brand- Ankit Mehta said, “We imagined Unsaid as a chronicler of human relationships, bound by the art of gifting. We have worked closely with Open to develop the brand over the last couple of years, and to see the work find both commercial and critical global acclaim is very gratifying.”
Awards were judged across five categories—creativity, marketability, innovation, execution, and on-pack branding, ultimately going through two rounds of rigorous critique and appraisal. Founded in the year 2007, the Dieline Awards felicitate the best consumer product packaging and design globally, thereby raising awareness around the enormous value of packaging design and branding. In 2021, Dieline awards received nearly 1,600 entries, the maximum number of entries ever received. The jurors included the who’s who from the global design world, including luminaries like Design Matters’ host Debbie Millman, Design Army co-founder and CCO Pum Lefebure, A Plastic Planet’s Sian Sutherland, amongst others.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
