MAM
Ooyala unveils integrations and workflows for google cloud video intelligence, avid media composer and teravolt
MUMBAI: Ooyala, a leader in content supply chain solutions, will showcase a range of new integrations and features for its Ooyala Flex Media Platform at NAB 2019. Among those features highlighted at the Ooyala booth – #SV1000 – the Ooyala Flex Media Platform now integrates with Google Cloud Video Intelligence, Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.
The Ooyala Flex Media Platform is an open and extensible video management solution that simplifies and streamlines the entire content supply chain, from production to profit, significantly reducing costs and complexity while increasing revenue. It seamlessly integrates with legacy solutions and is already being used by many of the world’s leading organizations offering entertainment, news and sports content, such as HBO, Turner and Arsenal Football Club.
New integrations and features include:
Enhanced OoyalaMAM: This completely fresh look and feel, developed with feedback from sports content creators, distributors and other high-volume content companies, delivers a whole new user experience, and includes state-of-the-art search and filtering of assets;
Adobe Premiere Pro workflows and panels: Users can now search for content within the Adobe Premiere Pro user interface without leaving the creative Adobe environment; users also can open content collections from OoyalaMAM within Premiere for further streamlined editing and multi-platform distribution;
Sports workflows with TeraVolt’s new Jupiter sports entertainment editing suite: Ideal for sports and live events, Ooyala Flex Media Platform now enables fast clipping of live streams and effortless highlight creation in concert with the enhanced-TV services provided by this Hamburg, Germany-based multiplatform-distribution innovator;
Avid integration: The Ooyala Flex Media Platform integrates with Avid’s editing tools, storage and production asset management solutions. At NAB 2019, Ooyala will showcase import, process and push media and metadata to Avid Media Composer from the Ooyala Flex Media Platform; users can also clip assets in OoyalaMAM for editing with Avid.
“The Ooyala Flex Media Platform is at the forefront of shaping the content supply chain revolution. It’s the key to solving one of the industry’s biggest pain points: how to get content to market faster, at a lower cost,” said Jonathan Huberman, CEO, Ooyala. “These new features are just one example of how Ooyala is continuing to innovate and improve the way video content is created, managed, curated, orchestrated, published, and monetized.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
